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Friday, June 9, 2023

New ad for J’adore L’Absolu

New ad for J'adore L'Absolu
New ad for J’adore L’Absolu

Charlize Theron returns in advertising for Dior’s J’Adore L’Absolu perfume

J’Adore is a fragrance that saw the light of day in 1999 and ranks among the most emblematic juices on the planet. Associated for a long time now with the attractive Charlize Theron, muse of Dior, he never ceases to be talked about. Even today, it returns to the forefront in a new format. One of the house’s creations is called J’Adore L’Absolu and is featured in a unique advertisement. The atmosphere is more oriental than ever, still as bewitching as before, for our greatest pleasure.

J’Adore L’Absolu by Dior, a flower absolute

J’adore L’Absolu by Dioris like a huge floral bouquet that one would give to the most attractive of women. Stemming from an extraordinary know-how, it gives us its scent, obtained by the extraction of several noble plants. A strong symbol of luxury Haute Parfumerie, J’Adore L’Absolu reveals a deep, carnal and intense scent. Very sophisticated, this essence is the very embodiment of sensuality. With it, the Damask rose mingles with sambac jasmine and tuberose, for a luminous, suave and voluptuous result. As always, J’Adore L’Absolu is presented to us in its iconic amphora-shaped bottle. An extension of the “8” silhouette imposed by the New Look, this container is fully in line with the heritage of this exceptional brand. Its generous and feminine curve evokes a fully assumed seduction. Its long collar, meanwhile, is a nod to Maasai necklaces. J’Adore L’Absolu therefore has a part of the exotic in it, which moreover fully resurfaces in its advertising.

J’Adore L’Absolu relies on oriental advertising

J’Adore L’Absolu by Dior is once again honoring Charlize Theron, the brand’s face for more than 14 years. In this new film directed by Romain Gavras, the attractive actress does not hesitate to undress. The scene takes place in a hammam decor in Art Deco style. Surrounded by other women, each more disturbing than the next, Charlize Theron comes out of a golden bath and stands in front of us like a conqueror. For the brand, this is a “divine incarnation of the quintessence of a triumphant femininity. J’Adore L’Absolu is an ode to women, to their daring, to their beauty, to their power, to their sacred sorority ”. Everything is played on a modern track by Kanye West, called “Flashing Lights”. The sound gradually increases in power. For Charlize Theron herself, J’Adore L’Absolu “celebrates the place of women in our society. “There emerges from this advertisement,” she says, “a feeling of solidarity, like an achievement of femininity. […] The J’Adore woman is an activist and avant-garde.

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